EatWise Privacy Policy

Summary

EatWise has no accounts. Your plans, shopping lists, prices, pantry, favourites, allergies and settings are stored on your device. When you choose AI meal planning, only your meal preferences are sent to our server to create a plan. The app shows ads from Google AdMob and asks for consent where the law requires it.

1. Data stored on your device

Meal plans, shopping lists and completed shopping trips, prices you enter, pantry items, favourite recipes, diet and allergy settings, budget, household size, country, currency and display preferences. This data stays on your device (and in your Google device backup if you have backups enabled). You can delete it at any time in Settings → Privacy & consent → Delete all my data, or by uninstalling the app.

2. AI meal planning

When AI planning is on and you create a plan, the app sends these planning inputs over an encrypted connection (HTTPS) to our server at eatwise.bluefirelab.com: budget amount and period, currency, country, household size, number of days and meals, the text you type about what you want to eat, preferred cuisines, foods to avoid, diet, allergies, maximum cooking time, equipment and the names of pantry items.

Our server forwards these inputs to Anthropic (Claude), an AI service provider, which generates the meal plan. We do not send your name, contacts, location, photos, advertising ID or any other data from your phone. Allergy and diet information is used only to exclude unsuitable foods.

Our server does not store your requests together with any identifier. To control costs and abuse it keeps: an anonymous random install ID and a hash of its access token; daily counts of AI plans per install; technical cost records (model, token counts, cost, status) without request content; and, for up to 24 hours, generated plans keyed by a one-way hash of the request so identical requests can be answered without another AI call. Anthropic processes requests under its own commercial terms and privacy policy: anthropic.com/legal/privacy.

You can turn AI planning off in Settings; the app then plans offline with its built-in recipe library and sends nothing for planning.

3. Advertising

EatWise is free and supported by ads from Google AdMob. AdMob may collect device identifiers (such as the advertising ID), IP address and ad interaction data to show and measure ads, as described in Google's policy: policies.google.com/technologies/ads. In the EEA, UK and Switzerland (and other places where required) we ask for your consent using Google's consent tool before ads are personalised; you can change your choice in Settings → Privacy & consent → Ad privacy options. Optional rewarded ads grant extra AI plans; for this, Google sends our server a signed confirmation containing the anonymous install ID.

4. Usage statistics

If you allow it (on by default, switch in Privacy & consent), the app sends daily counts of a fixed list of events — for example "plan created" or "shopping list opened" — to our server. These counts contain no food text, allergies, prices, location or identifiers and are stored only as daily totals.

5. Legal bases, retention and your rights

We process planning inputs to provide the service you request, anonymous usage counts based on our legitimate interest in improving the app (or your consent where required), and advertising data based on your consent where required. Server records are kept for 12 months; cached plans for up to 24 hours. Using Delete all my data also deletes the install record and its usage counts from our server.

Depending on where you live you may have rights to access, correct, delete or object to processing of your data, and to complain to a data-protection authority. Because we do not hold identifying data, we may need you to send the request from the app (for example by deleting your data). Contact: sam@bluefirelab.com.

6. Children

EatWise is a general-audience meal-planning app and is not directed at children under 13. Ads are limited to content suitable for a general audience.

7. Health information

Meal plans, prices and nutrition values are estimates and general suggestions, not medical or nutrition advice. Always check food labels and cross-contamination risks for allergies.

8. Changes and contact

We will update this page when our practices change and revise the date above. Questions: sam@bluefirelab.com